Independent multidisciplinary designer & art director from México, based in Guadalajara. I create products that blend purposeful design, attention to detail and intuitive user-centered experiences.
I’m Adriana, better known as Aini. I have 16+ years of experience across several design disciplines like branding, marketing, packaging, social media, ux/ui and design strategy.
I love approaching projects strategically and turning ideas into digital experiences that are useful and enjoyable. Success for me is helping my clients grow and creating products that truly add value, while learning and evolving through every project.
When I’m not designing, I’m reading, dancing, or exploring new skills like motion design and Chinese.
Let’s work together
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I combine creativity with strategy to design meaningful and user-centered experiences. My core skills include visual storytelling, UX thinking, and digital design. I’m comfortable working across disciplines, collaborating with teams, and adapting to different creative challenges.
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I create digital products that are easy to use, accessible, and visually engaging. My UX/UI process covers everything from research to wireframes and prototypes, always keeping user needs and business goals in mind. I enjoy building design systems, testing with real users, and refining interfaces through iteration.
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I design cohesive visual identities, print materials, and digital content that reflect brand strategy. My experience in branding and marketing helps me adapt design across different formats and audiences, from social media to packaging and editorial layouts.
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As a Creative Director, I guide projects from concept to execution, ensuring that every idea aligns with strategy and purpose. I enjoy collaborating with multidisciplinary teams, defining visual direction, and turning insights into strong creative concepts that connect with people and elevate brands.
EXPRERIENCE